Designed a commemorative exhibition celebrating Saratoga's 150th anniversary. I developed large-format prints featuring historic greyscale photography framed by geometric shapes along the borders, creating a modern negative-style edge that balances heritage with contemporary graphic language. The pieces were installed around the track as site-specific signage and environmental graphics — after more than a decade, they remain on display.

As Art Director for the Start-to-Finish event branding for a wine tasting experience, I created a cohesive visual identity that draws on the structure and energy of a racetrack map: wine-tasting terminology was used to rename the track’s key sections, a subtle, playful touch that reinforces the concept without overpowering it. The color palette is fresh and energetic, reflecting the lively atmosphere of the evening.

Deliverables: oversized, pit-pass–style tickets, poster, postcard, web assets for advertising, and email campaign artwork, plus digital assets for the event website.

As creator and driving force behind Horsepower I transformed the publication from a modest newsletter into a fully realized magazine. Now in its 8th year, Horsepower serves as both a celebrated editorial title and a key fundraising vehicle for the Saratoga Automobile Museum. As editor, publisher, and designer I oversee the magazine end-to-end: commissioning and editing stories, art directing photography, collaborating with writers and partner organizations, and crafting layouts that balance strong storytelling with bold, polished design. The magazine consistently delivers engaging features, striking imagery, and thoughtful typography that help support the museum’s mission and grow its audience.

The client approached me with a completed manuscript in Microsoft Word and an urgent timeline. Working under tight deadline pressure, I transformed the raw file into a polished, print-ready volume, over 120 pages and more than 1,000 photographs, and coordinated image selection, color correction, layout, and production specifications. The scale and pace of the project demanded rigorous organization and efficient decision-making, and I managed all aspects of design and prepress to ensure timely delivery without sacrificing quality. As a Saratoga native, this commission was especially meaningful. It deepened my appreciation for the region and allowed me to translate that connection into a book that celebrates the place I call home.

Designed the invitation for SPAC’s Ballet Gala, themed “A Gatsby Evening.” I paired a vintage-inspired cover illustration of a 1920s soirée with oversized grayscale ballerina photography inside, letting copy flow down the figure to create movement between image and type. The restrained palette and period-appropriate typography evoke Gatsby-era glamour while remaining elegant and dance-forward. Deliverables included the printed invitation, RSVP suite, and digital assets; production notes balanced premium finishes with cost-conscious options to meet budget and timeline constraints.

Moonshine to Millionaires - Collaborated with, curators, and design team with help from, NASCAR, Richard Childress Racing, Penske Racking to develop the History of NASCAR. Credit: Saratoga Automobile Museum

Being a designer I was drawn to the many, many variations of the Cadillac trademark - I used that as my theme throughout the exhibition featuring logos on all panels. Credit: Saratoga Automobile Museum

With 15+ years at Elco, I bring a creative, brand-focused approach to marketing and communications. I develop weekly e-blast campaigns, create and manage social media content, and oversee website updates, copy, forms, and UX improvements to keep the brand cohesive across every touchpoint. I also lead the creative direction and execution of trade shows, managing everything from display design and messaging to production, logistics, and on-site presentation.

The choice of the "unrestored" car on the brochure was hard for the client but for me it was the only choice. In a sea of images that were perfect, shinny and stunning, the unrestored beast was the perfect image to show perspective clients what the business does. Bodywork and restoration...

The business card was put on a rough recycled stock and featured the clients personal car. I would have like to keep the unrestored image for consistency and impact.

Creating spaces & graphics that people interact with is probably the most rewarding for me as a designer, to see visitors interact with the design, the colors, the messaging!

What better way to commemorate NASCAR's greatest driver - A set of tires for the invitation, reply and autograph card to get Mr. Allison's signature at the event. You can see where my inspiration came from with the photo of Goodyear tires. Credit: Saratoga Automobile Museum

Brock Yates and friends organized a race from NYC to California in protest against the national speed reduction on our roads, the fastest to Cali wins! This exhibition explored the life of Yates while showcasing some of the original cars from the race. The Cannonball Run already had a logo with the road and setting sun - Taking that and having fun with the rest was easy, first I watch the movie - The palm tree representing the west coast and the Statue of Liberty symbolizing the start, NY...

Check out the Movie Cannonball Run from 1981 which was written by Brock and Directed by Hal Needham - Staring Burt Reynolds, Jackie Chan, Dom DeLuise, Dean Martin, Farrah Fawcett, Sammy Davis Jr., Roger Moore, Peter Fonda and others. 

This was a nice change from my daily grind, a beautiful dancer on a fire escape - I photographed and designed this piece. You can purchase a framed print at Crafters Gallery in Saratoga Springs.

Drawing inspiration from “old-school, vintage and bold” logo marks.

This BMW M1 on loan from Munich Germany came with it's own "handler" like a fine piece of art. This is the most valuable car on the planet and I was fortunate enough to design an exhibit for this car. 

Working with BMW North America along with the BMW Museum in Munich I designed a 14 car exhibition along with a history of BMW motorcycles. Credit: Saratoga Automobile Museum

Curated by Ken Gross, this exhibit delved into the "East Coast Hot Rod Culture". Probably one of my favorite exhibits which was so full of color, chrome and history it was a blast to design. Check out the logo progression... 

These were all designed to be 40x70" and are backlit. 

Photography is a love that goes back to childhood.

An event/fund raiser called Beer & Burgers, gets an awesome branding. This project consisted of a poster, post cards, tickets and web assets. Credit: Saratoga Automobile Museum

Credit: Saratoga Automobile Museum

Warden and Company’s brand identity is built around a bold, simple mark and a timeless, acoustic-driven aesthetic. The logo features three black-and-white icons—an acoustic guitar centered in the middle, a small fiddle occupying left space, and a drum with sticks on the right—arranged inside the perfect circle of a drum head. The band name, Warden and Co., forms the lower half of the drum’s circular rim, creating a balanced, emblematic badge. The stark silhouettes and clean vector lines ensure the mark reads clearly at any scale and across applications.

A vintage serif typeface complements the logo, reinforcing a sense of tradition and handcrafted music. This typography, paired with warm textures, subtle wood tones, and restrained ornamentation, evokes a quieter era when songs were made by hand and stories were shared face to face. The overall palette and materials lean acoustic and tactile, putting emphasis on authenticity rather than flash.

Together, the iconography and visual language capture Warden and Company’s core: honest, handcrafted music presented with clarity and care. Simple shapes and classic styling keep the focus on songwriting and musicianship, while the emblematic logo gives the band a memorable, professional presence that works equally well on posters, merch, and digital platforms.