Organization: Ensign Restoration
Role: Art Director/Designer
Deliverables: Brand Identity, Brochure, Business Cards, Letterhead, Website, Office Signage
Overview: Developed the brand identity for Ensign Restoration Services, a premier automotive restoration company specializing in award-winning concours restorations and historically significant collector vehicles. The project included logo design, brand identity, brochure, website, and business stationery, creating a cohesive visual presence that reflected the quality and craftsmanship of the work.
Challenge: Create a brand identity that honored the artistry and heritage of classic automobile restoration while distinguishing Ensign in a market where polished images of finished vehicles often overshadow the extraordinary craftsmanship behind the restoration process.
Approach: The identity balances tradition with contemporary design. A bold, lowercase e set within a shield creates a strong, modern foundation, while a winged motif references the classic automotive and aviation emblems that defined an earlier era. For the brochure, I chose to feature a single unrestored automobile as the hero image. While unconventional, it became the most compelling way to communicate Ensign's expertise. Surrounded by images of flawless collector cars, the unrestored vehicle told the more powerful story: Ensign transforms neglected automobiles into concours-winning masterpieces. That same philosophy guided the website, business stationery, and supporting brand materials, creating an identity rooted in craftsmanship, authenticity, and respect for automotive history.