Hi, my name is Brandon Salls. I am a Creative Director, Art Director, and Designer based in beautiful Saratoga Springs, NY.

Design at its best shapes experiences. It influences ideas, directs movement, tells stories, enriches everyday life, and creates meaningful connections. That is what drew me in from the beginning and what continues to excite me every day. I love the challenge of taking a complex idea or an empty space and transforming it into something people can feel, navigate, understand, and remember. At the core, I am driven by a simple truth: design solves problems, and art gives those solutions resonance.

For 20+ years, I have built a career leading creative direction across museums, exhibitions, experiential environments, digital campaigns, and large-scale automotive events. Much of my work is rooted in automotive culture, a natural outcome of nearly two decades shaping exhibitions, graphics, and storytelling at the Saratoga Automobile Museum. During that time I developed environmental layouts, exhibition identities, large-format graphics, and international campaigns, as well as overall visitor experience design.

My experience also includes designing, directing, and installing major automotive exhibitions at the New York International Auto Show, working closely with fabricators, production teams, and brand partners to bring immersive displays to life. These projects required creativity, technical understanding, and on-site agility, and they continue to influence how I approach experiential work today.

My design journey began at the picturesque Sage College of Albany, where I later returned as an adjunct professor teaching typography and advertising design. I went on to complete my studies at the Savannah College of Art and Design, an experience that further refined my craft and expanded my perspective.

Today, I bring all of this experience into every project I take on, whether directing brand evolution, developing exhibition environments, or building multi-platform visual systems. I approach each assignment with curiosity, precision, and a genuine love for what design can make possible.

If you would like to collaborate or simply talk cars, creativity, or exhibitions, I would love to connect.