Organization: Saratoga Automobile Museum
Role: Art Director/Designer
Deliverables: Event Identity, Invitation, Poster, Digital Ads, Email Marketing
Overview: Created the visual identity for the Saratoga Automobile Museum's annual wine tasting fundraiser, developing a cohesive campaign that connected the museum's automotive heritage with the event experience across print and digital media.
Challenge: Develop a distinctive event identity that celebrated both the museum's automotive roots and the social atmosphere of a wine tasting while creating a cohesive campaign that worked seamlessly across multiple touchpoints.
Approach: The creative concept was inspired by the layout of a racetrack, reimagined through the lens of a wine tasting experience. Familiar tasting terminology was integrated into the track's key sections, creating a subtle visual connection between the event and the museum. Supported by a fresh, energetic color palette, the identity carried consistently across oversized pit pass–style tickets, posters, postcards, digital advertising, email campaigns, and the event website.