Organization: Saratoga Automobile Museum
Role: Art Director/Designer
Deliverables: Exhibition Identity, Environmental Graphics, Interpretive Panels, Vehicle Identification, Visitor Experience, Marketing Collateral, Web Assets
Overview: Designed the BMW: The Ultimate Driving Machine exhibition for the Saratoga Automobile Museum in collaboration with BMW North America and the BMW Museum in Munich. The exhibition brought together a rare collection of automobiles and motorcycles, highlighted by Andy Warhol's hand-painted BMW M1 on loan from the BMW Museum. Having the opportunity to help bring one of the world's most celebrated Art Cars to Saratoga Springs was both a professional milestone and a personal honor.
Challenge: Create an exhibition that celebrated BMW's history, innovation, and design legacy while presenting a diverse collection of vehicles through a cohesive visitor experience that balanced storytelling, accessibility, and brand standards.
Approach: As Art Director, I developed the exhibition identity and visitor experience from concept through installation. Inspired by BMW's aviation heritage, the graphic system used composition and movement to reinforce the brand's evolution while remaining true to BMW's visual standards. I designed large-format environmental graphics, interpretive panels, vehicle identification labels, promotional materials, digital advertising, website assets, email campaigns, and exhibit collateral. I also planned the placement of every vehicle and motorcycle to guide visitor flow, ensuring ADA accessibility, appropriate viewing distances, and a clear visual hierarchy throughout the gallery.