Organization: Saratoga Automobile Museum
Role: Art Director /Exhibition Designer
Deliverables: Exhibition Identity, Environmental Graphics, Interpretive Panels, Vehicle Identification, Visitor Experience, Marketing Collateral, Web Assets
Overview: Designed the visual identity and exhibition graphics for Right Coast Rods, an exhibition celebrating the ingenuity, craftsmanship, and culture that gave rise to the American hot rod movement on the East Coast. Featuring historically significant vehicles and personal stories, the exhibition explored how a generation of returning World War II veterans transformed their engineering skills, creativity, and passion into one of America's most influential automotive subcultures.
Challenge: Create an exhibition that celebrated more than the cars themselves. The experience needed to honor the people behind them, weaving together personal histories, technical innovation, and cultural significance into a visual narrative that reflected the spirit of hot rodding.
Approach: The exhibition identity was inspired by the bold optimism and handcrafted character of early hot rod culture. Vintage-inspired typography, rich color, and expressive graphics established a visual language that celebrated the era while supporting the stories behind each vehicle. I designed the exhibition identity, environmental graphics, interpretive panels, vehicle identification labels, promotional materials, digital advertising, website assets, and exhibit collateral. Every vehicle was thoughtfully positioned to guide visitor flow, with ADA accessibility, viewing distances, and clear visual hierarchy shaping the overall visitor experience.