Organization: Saratoga Automobile Museum
Role: Art Director • Designer
Deliverables: Event Identity • Poster • Postcards • Tickets • Web Assets
Overview: Developed the visual identity for Beer & Burgers, an annual fundraising event for the Saratoga Automobile Museum celebrating craft beer, great food, classic automobiles, and the local community. The branding established a playful, energetic personality that reflected the casual atmosphere of the event while helping drive attendance and support the museum's fundraising efforts.
Challenge: Create a memorable event identity that balanced the excitement of craft beer, local restaurants, and automotive culture while appealing to a broad audience and standing out across print and digital promotions.
Approach: The identity centered on a custom illustration of a classic burger and pint of beer framed by hops and set against a bold red checkered background, a visual nod to motorsports that tied the event back to the museum. Bright colors, expressive illustration, and playful typography created an approachable personality that carried consistently across posters, postcards, tickets, and digital marketing materials. The result was a cohesive campaign that captured the fun, community-focused spirit of the event while reinforcing the museum's brand.