Client: Saratoga Automobile Museum
Role: Art Director/Designer
Deliverables: Event Identity, Invitation, Poster, Digital Ads, Email Marketing
Challenge: Create a fundraising invitation that captured the excitement of NASCAR, encouraged attendance, and stood out as a memorable keepsake rather than a traditional invitation.
Approach
Rather than relying on a traditional invitation, I designed an interactive package that transformed the event materials into a collectible piece. Four die-cut racing tires guided recipients through the invitation, RSVP, table reservation, and autograph card, while a translucent envelope offered a preview of the concept before it was opened.
Solution: A four-piece invitation package featuring die-cut racing tires that included the event invitation, RSVP, table reservation, and autograph card, all housed in a translucent envelope that previewed the concept.